IT Excellence Center

I am Muhammad Liaqat Awan

My Journey at the IT Excellence Center: Achieving Digital Marketing Excellence in AJK

In today’s rapidly changing world, digital marketing has become more than a skill—it’s a vital force driving businesses, careers, and communication across the globe. My journey into this dynamic field began at a place that truly lives up to its name—IT Excellence Center, a remarkable project initiated by the AJK Government in collaboration with the Information Technology Board. The goal of this initiative is simple yet powerful: to equip young people of Azad Jammu and Kashmir with advanced IT and digital skills so they can compete globally and contribute to the local economy.

When I joined the Digital Marketing Course at the IT Excellence Center, I was eager to explore how the online world shapes business success. I had always been fascinated by the potential of social media, online advertising, and search engines to connect people and ideas. But I also knew that digital marketing is not just about posting ads or running campaigns — it’s about understanding human behavior, creativity, data, and strategy. That’s exactly what I learned during my time at this institution.

A Government Initiative Creating Real Change

The IT Excellence Center stands as one of the most visionary projects in AJK. It was established to promote digital education, freelancing, and IT entrepreneurship, ensuring that young individuals are not left behind in the digital revolution. What impressed me most was the seriousness and professionalism behind the initiative. The program is fully supported by the AJK Government and IT Board, which ensures that the courses, trainers, and labs meet national standards.

From the very first day, the environment at the center reflected innovation and growth. The instructors were not just teachers — they were experienced professionals with real-world expertise in digital marketing, social media management, and online business. Their guidance and mentorship turned my curiosity into confidence.

Learning Beyond the Classroom

The Digital Marketing Course at the IT Excellence Center was a complete package covering essential tools and platforms that define modern marketing. We explored:

Search Engine Optimization (SEO): Learning how websites rank on Google and how to optimize them for better visibility.
Social Media Marketing: Strategies for promoting products and brands across Facebook, Instagram, YouTube, and LinkedIn.
Google Ads and Paid Campaigns: Managing ad budgets, targeting the right audience, and tracking conversions.
Content Creation and Copywriting: Crafting engaging posts, captions, and blogs that attract and retain users.
Email and Affiliate Marketing: Understanding customer relationships and business collaborations in the online space.

These topics were taught with a balance of theory and hands-on practice. Each module included real case studies, assignments, and group activities that made learning enjoyable and effective.

My Personal Growth and Achievement

Before joining the IT Excellence Center, I had a basic understanding of the internet and social media. But by the end of the course, I was able to create full-fledged digital campaigns, optimize web content for SEO, and analyze marketing data to measure performance.

The most rewarding part of my training was when I successfully launched a demo social media campaign as part of the final project. The campaign gained impressive reach and engagement, and the mentors appreciated my work for its creativity and strategy. That experience made me realize that I could apply my knowledge to real clients, real businesses, and even my own future projects.

Completing this course gave me not just a certificate — it gave me confidence, direction, and purpose. I can now proudly say that I am a certified digital marketer, trained under a government-recognized program that promotes excellence and innovation in IT education.

A Vision for the Future

The digital world is growing faster than ever, and Azad Jammu and Kashmir is no exception. Thanks to initiatives like the IT Excellence Center, young learners here have access to the same advanced training that professionals receive in major cities. This transformation is crucial for regional development and economic empowerment.

My experience has inspired me to continue expanding my knowledge and to share what I’ve learned with others. I believe that digital marketing is not just a profession — it’s a pathway to self-employment and financial independence. Many young people in AJK can start freelancing, launch online businesses, or work remotely with international clients.

I plan to use my skills to help small businesses, startups, and educational institutions strengthen their online presence. From SEO and content marketing to paid advertisements and brand strategy — every business can grow with the right digital approach.

Gratitude and Acknowledgment

I would like to express my sincere gratitude to the AJK Government and IT Board for launching this forward-thinking program. The efforts of the trainers, coordinators, and management at the IT Excellence Center are truly commendable. They have not only taught us skills but also motivated us to dream bigger and work smarter.

The environment at the center was collaborative and inspiring. Working alongside other students who shared the same passion for technology created a strong sense of community. We learned from each other’s ideas, mistakes, and successes. It was more than just a classroom experience—it was a journey of professional and personal growth.

Final Thoughts

As I reflect on my journey, I realize that my time at the IT Excellence Center was a turning point in my career. It was the place where I discovered my potential and learned to channel my creativity into productive results. The skills I gained in digital marketing have opened countless doors—from freelancing opportunities to helping businesses establish their brand online.

The IT Excellence Center, with the support of the AJK Government and IT Board, is shaping the future of digital education in our region. It’s producing professionals who are not only employable but also capable of becoming entrepreneurs and innovators.

For me, this achievement marks the beginning of a new chapter — one where technology and creativity meet purpose and opportunity. I’m proud to be part of this transformation and eager to continue contributing to the growing digital landscape of Azad Jammu and Kashmir.

By: Liaqat Awan
Certified Digital Marketer
Graduate of the IT Excellence Center, Muzaffarabad
[WhatsApp: +92 345 9544298] | [Website: www.comsat.edu.pk]

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